Norwegian Rugby League Receives Massive TV Boost

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Source: Rugby League Norge Public Relations Department

Norwegian Rugby League receives a massive boost this weekend with the regular appearance of engage Super League matches on the largest TV network in Norway; the first game broadcast being the clash between Wigan Warriors and St.Helens, at the Millennium Stadium, Cardiff.

It will be a great opportunity for the wider Norwegian public to witness at first hand what a great sport Rugby League really is.

Norwegian broadcaster TV2 Sport have signed a deal which will see the broadcaster screen one game a week for the entire 2011 season.

RL Norge founder and Scandinavian Development Manager Warren Heilig said of the historic arrangement:

We have been working very hard for the last few months to get this deal finalised. It will be a great opportunity for the wider Norwegian public to witness at first hand what a great sport Rugby League really is.

Transmission will begin immediately and the first ever match broadcast into Norway will be (the) heavyweights St. Helens against local rivals and 2010 premiers Wigan Warriors, which is sure to be a great way to introduce the Scandinavians to Rugby League.

About TV2
TV 2 is the largest commercial television station in Norway and over 30% of Norwegians’ TV watching time is spent watching the channel.

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Sport | lørdag, 12.februar 19:55 – 22:00 Direkte fra Millennium Stadium og rugbykampen mellom St. Helens og Wigan Warriors.

As exciting as that news is, it is more significant that Norwegian domestic rugby league will also receive a massive boost by being allowed three one-minute slots throughout the coverage to talk about the rules and introduce the sport locally.

Heilig added:

The chance to be able to promote local rugby league as well as the best athletes in our game all at once is a wonderful opportunity. Having three minutes airtime every week on the country’s biggest sports channel is a massive gift to our game locally and we will be working hard all year to turn it into meaningful growth.

The first match screened this weekend will be on TV2 Sport at 20.00hrs Norwegian time.

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