I came across this question via Technorati and it struck me as one that needed some thought before replying. Not least because it’s a question that has been asked a thousand times before and yet, like the meaning of life or the purpose of wasps, no one has come up with an entirely satisfactory answer.
What would you do to boost the profile of Rugby League as a truly global sport?Tuesday Jul 28,2009 08:03 AM By diddy In OthersHere we are, some ten months after the last Rugby League World Cup. It’s apparently been forgotten now as everybody is concerned with their domestic competitions and club allegiances. What we as followers of the game learn from the tournament was the same story as in previous decades: the order of rugby league playing nations will continue to feature the Big Three Australia, New Zealand and England. If you were a member of rugby league’s world governing, what would you suggest as practical areas to make the game global and competitive?
Maybe we ought to consider what a global sport is? For instance do we mean it must be played in ‘all’ or ‘many’ nations to be global? Or do we mean that is must have global appeal, that is it must attract the TV viewer and the TV dollar? Viable candidates for each category would include Athletics, which is global, but has by no means mass appeal and American football, which is as parochial as it’s possible to get, yet attracts a massive international audience.
The RLEF and RLIF are slowly addressing the former criteria, working to spread the game nation by nation, but that is a slow process and will probably ultimately fail unless it is supported by something of the latter approach; that is, by attracting the TV dollar and the TV following.